The term “Taco Tuesday” was trademarked in the US, barring its use by restaurants, food trucks, and street vendors on what should be their busiest day of the week. As the leading brand in Taco Culture, we decided to tackle this absurd issue head-on—instead of a typical ad campaign, we took it to court. And to break down the legal stuff, we partnered up with influencers specialized in making complex legal topics easy to understand and entertaining.

Our law-fluencer videos sparked a ton of buzz and social chatter

  • 44.2+ millionimpressions
  • 82% positive sentimenton social
  • 407% increasein social mentions of taco tuesday with taco bell
  • 11,000unique stories
  • plus, nearly 100k businessescan now promote taco tuesday without fear of legal repercussions