The term “Taco Tuesday” was trademarked in the US, barring its use by restaurants, food trucks, and street vendors on what should be their busiest day of the week. As the leading brand in Taco Culture, we decided to tackle this absurd issue head-on—instead of a typical ad campaign, we took it to court. And to break down the legal stuff, we partnered up with influencers specialized in making complex legal topics easy to understand and entertaining.